Lemonade

Our design team utilized fluid, cursive-inspired forms to define space within a light-filled airport concourse, integrating space, form, and branding into a cohesive spatial and culinary experience. We transformed two-dimensional branding into architectural space-defining elements: a logo is enlarged, thickened, and repeated to create a patterned, permeable enclosure; a photo is abstracted by increasing its scale, blurring it, and installing it adjacent to a base-building mirror to create an illusion of infinite space and dappled sunlight. Light colors and materials create a contrapuntal frame for rich, earthy local cuisine, united by a perception of “freshness.”

CSA conceived and produced the citrus mural and branded signage for this project.