Corsini Stark Architects was retained by Westfield Corp. to develop new branding, corporate identity, and architectural design for their Dining Terrace tenants — Cal Crisp, Red Rock Chili, Gulen’s Mediterranean, and Newsstand — at their North American flagship Century City mall. The Dining Terrace concept seeks to aesthetically elevate the quality of the dining experience at Century City and the specific restaurant designs establish a clear visual identity evocative of the foods served and their regions of origin. We designed new logos, signs, and menus in addition to architectural and lighting design to ensure an integrated brand identity for their clients.

CATEGORY
INFORMATION
Project Type
Food Court, Inline Quick-Service Restaurants and Newsstand
Location
Los Angeles, CA
Status
Completed 2005
Size
3,500 sq. feet